Gift cards are one of the most suitable ways to start if you want to increase your revenue, build significant relationships with your customers, improve traffic, and grow your business. They are exceptionally reasonable to build and the potential income you earn makes them an essential consideration in a growing business.That is why, here in this article, we are going to explore the benefits of introducing plastic printing gift cards into your company.
Benefits of implementing the plastic printed gift card in a business
If you’re seeking out ways to implement these plastic gift cards in your business then look out the points below: –
1. Increase revenue.
The printing of plastic gift cards can boostup your income as they’re exceptionally affordable to make, while almost a good percentage of various individuals usually spend over the gift card limit. Many individuals are there who see the amount on the gift card as “free money,” since two out of three consumers spend 38% more than the value of the gift card.
2. Enhance Traffic.
Since these cards are usually given to various recipients than the buyer so it can enhance the traffic of your store. This gives you two customers, one, i.e., the customer who brought the gift card and the other is the person who obtained them.
3. Point of sale matching.
Gift cards are particularly advantageous because they perfectly merge with your selling system. You can track gift card transactions or daily transactions in one place by simply-tracking the behavior of your customers.
4. Reduces fraud.
Data breaches in the last year or so have brought the issue of personal data protection into the public eye. Gift cards can reduce the theft of personal information because they don’t carry anything, and they’re not as easily duplicated as paper gift certificates.
5. Spreads brand awareness.
One of the most affordable ways to spread brand awareness is by offering gift cards. As your customers love your products or services, they will want to share their experiences with their near ones. Communication is one of the most effective ways to promote, and having them (gift cards) available for purchase will do right that.
6. Build relationships.
Employing these gift cards in conjunction with a rewards program builds relationships with your customers. You can give gift cards if they spend a certain amount on your product or service, or you can give them a gift card to settle a dispute.
7. Unused cards are pure profit.
It speaks for itself, one-time gift cards go unused for whatever reason it is. When this ensues, it’s a pure gain for your business. If your objective is to create relationships, develop more revenue, or improve traffic to your business, gift cards can help you to achieve that. That’s why gift card printing is so important.
The things that you need to know about gift card design
There’s nothing concealed that gift cards are a vital investment for any industry. They are requested at the peak of every holiday. Its annual market has grown by nearly 10%, and almost 72% of consumers choose to spend more than the total value of their gift card when making a purchase. All you need to do is to ensure that your card is finished with an amazing-design before taking it off the shelf. Production of a gift card that perfectly show your business can be quite challenging, so here are some directions and schemes to get the most out of this card.
- Brand Compatibility:-
Gift cards don’t have to give up space to share info in comparison to business cards, leaving the card format much more open to color, creativity, and branding. A gift card should be correctly recognizable, and a branded consistency should be maintained. If your brand has a specific color that is used for marketing purposes or in signage, it should shine through in the design of your gift card. Consider this card as a piece of advertisement for your business that travels to your customer’s wallet, so the clearer and more attractive your brand and logo can be on your card, the better it will glimpse.
- Shapes and sizes: –
Plenty of gift cards have a uniform size; the standard size of the gift card is 3.375” X 2.125” and .03 inches thick. This size is the same as a credit card and will absolutely fit inside your wallet. Even though it’s the most prevalent extent that doesn’t mean that you can’t explore other shapes, sizes, and possibilities.
Easy modifications, such as rounded corners, straight corners, or cut corners can make an impact on both your customers and the dimensions of your card. Rounded corners are the most familiar type that looks elegant; they are portable and can easily fit in a wallet. Sharp corners generally look more professional but are less efficient in portability. Cut corners can add a little extra flair to your design and throw some creativity into your gift card design without sacrificing functionality.
So, that’s the end of this topic. If you want to know more about gift card printing, you can check online.